7 Off Page SEO Techniques to boost search ranking

Off Page Search Engine Optimization includes activities that need to be performed apart from creating your web site. In this post I’ll cover the top 7 off-page optimization techniques that you can utilize to maximize your website search engine ranking. It is ordered below according to their priority.

Off Page SEO Techniques

Off Page SEO Techniques

1. Link Quality and Quantity

Majority of the factors which affect search engine ranking is related to quantity and quality of backlinks you get from other web sites.  More than quantity, it the quality of the web site (Who refers to your web page) plays significant role in search engine ranking.

2. Localize

Make your website local so that search engines can easily view your website and fetch its content. This will help you to reach a targeted audience. Submit your website to Google Local, Maps, Yahoo Local, Yellow Pages, Superpages, Hotfrog, etc.

3. Link Anchor Text

Anchor text or link text used to refer to your page is important for higher ranking. Using keywords in anchor text signals Google that linking sites thinks that content in your site is relevant to the keyword used in link anchor text.

4. Social Presence

Create account with Facebook, Google+, Twitter, LinkedIn, PInterest. The number of +1s you get in Google posting increases your ranking significantly. Merge your Google+ page with Google local business page. Verifying your business page with your web site gives boost for your ranking.

5. Social Shares

Social bookmark your pages in popular bookmarking sites like Pinterest, Digg, Delicious, StumbleUpon, etc.

Share your website documents like business documents, information brochures, and slides in Google Docs, Slide Share, etc. This will help you brand your website. Ask your friends to share or like your documents in social media websites to increase popularity.

6. How-to Videos

Create YouTube channel and upload How-to videos which demonstrates your product. YouTube can sometimes be used as backdoor to get into first page of Google search results for new sites. Add video gallery page to your website and embed your popular YouTube videos in it. When visitors watch videos from your web site, they stay in your site for longer time. This gets better ranking in search results.

7.Host WordPress blog on your website

Host wordpress blog on your web site and write blogs regularly on topics related to your business. Share these blogs on facebook, google+, twitter and other social bookmarking sites. This create back links from high domain authority social bookmarking sites, thereby increasing your web site search ranking.

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7 On Page SEO Techniques to boost search ranking

On Page SEO means focusing on the content of the web site to increase search ranking for your web site. There is no point in trying to optimize your entire website(all pages in it) to one keyword phrase or placing all your keywords in home page(index.html). Doing either of them will reduce your ranking to appear in search results. Create separate web page for each keyword and optimize each page for one particular keyword.

On Page SEO Techniques

On Page SEO Techniques

This article outlines top 7 on page SEO techniques to boost your web site or blog search ranking ordered by priority.

1. Readable content with Keywords in it

Web page content is the key element not only for the customer but also for the search engine. If the content in your website is not original (copied or modified from other web sites), Google will not consider your content as valuable to be shown in the search results. Write your content in natural language as there is no need to repeat your keyword multiple times in web page. Keyword stuffing may sound unnatural for your customers to read your pages. Make sure that keyword is present in the first paragraph and placed within first 100 words. Add your keyword in alt tag of at least one image in your page.

2.Web Page Load Time

Do you know with sites having flash or lot of high resolution images load slow compared to plain text web sites. If you web page is slow, it decreases search engine ranking of your page significantly. Make sure your page loads with 4-5 seconds. If you have webpage with lot of images consider compressing your image using http://jpeg-optimizer.com/ or https://tinypng.com/

Use Google Webmaster PageSpeed Insight tool or http://gtmetrix.com to analyze if your website is slow.

3.Keyword in Web Page URL

Having the words you want to be found within your domain name or page URLs can help you get better ranking.

4. Title Tag

The title element of a web page should have concise description of a page’s content. This is critical to both user experience and search engine optimization. Google displays the first 50-60 characters of a title tag in search results. Remember to place important keywords at the start of the title tag.

<title>keyword1 – keyword2 | Brand</title>

5. Meta Description Tag

The meta description tag, allows you to suggest search engine how you want your pages to be described in search results. Though this tag may not increase your ranking, it will be shown to your customer in search results. So keywords should be present atleast once in description tag and it should make your customers click your site from the search results. Google display first 150 characters in search results. Below is a

<meta name="description" content="whatever written here will be shown in the search results page">

6.Header Tags

Header tags are a formal way to identify key sections of a web page. Placing your keywords once in h1 tag and h2 tag would increase your ranking. Placing exact keyword phrases in title, meta description, h1 tag, h2 tag and specifying it multiple times in body may signal Google that you are trying black hat SEO technique.

7. Internal Linking and sitemap

Linking to pages within your website is very important for search engine. This informs search engine that the website has lot of relevant content within it. Another important factor which is getting more attention nowadays is linking to high authority sites like wikipedia, forbes, ndtv, etc from your web page. Create sitemap.xml and sitemap.html so that search engine crawler knows the structure of your web site and crawls your pages efficiently. Add Quick Links to your website footer and Related Links sidebar containing links to other pages of your website. Link to category page or subcategory page from product page. If there is no categorization, link back to home page from all other pages.