Off Page Search Engine Optimization includes activities that need to be performed apart from creating your web site. In this post I’ll cover the top 7 off-page optimization techniques that you can utilize to maximize your website search engine ranking. It is ordered below according to their priority.
1. Link Quality and Quantity
Majority of the factors which affect search engine ranking is related to quantity and quality of backlinks you get from other web sites. More than quantity, it the quality of the web site (Who refers to your web page) plays significant role in search engine ranking.
Make your website local so that search engines can easily view your website and fetch its content. This will help you to reach a targeted audience. Submit your website to Google Local, Maps, Yahoo Local, Yellow Pages, Superpages, Hotfrog, etc.
3. Link Anchor Text
Anchor text or link text used to refer to your page is important for higher ranking. Using keywords in anchor text signals Google that linking sites thinks that content in your site is relevant to the keyword used in link anchor text.
4. Social Presence
Create account with Facebook, Google+, Twitter, LinkedIn, PInterest. The number of +1s you get in Google posting increases your ranking significantly. Merge your Google+ page with Google local business page. Verifying your business page with your web site gives boost for your ranking.
5. Social Shares
Social bookmark your pages in popular bookmarking sites like Pinterest, Digg, Delicious, StumbleUpon, etc.
Share your website documents like business documents, information brochures, and slides in Google Docs, Slide Share, etc. This will help you brand your website. Ask your friends to share or like your documents in social media websites to increase popularity.
6. How-to Videos
Create YouTube channel and upload How-to videos which demonstrates your product. YouTube can sometimes be used as backdoor to get into first page of Google search results for new sites. Add video gallery page to your website and embed your popular YouTube videos in it. When visitors watch videos from your web site, they stay in your site for longer time. This gets better ranking in search results.
7.Host WordPress blog on your website
Host wordpress blog on your web site and write blogs regularly on topics related to your business. Share these blogs on facebook, google+, twitter and other social bookmarking sites. This create back links from high domain authority social bookmarking sites, thereby increasing your web site search ranking.