YouTube is the third most popular site in the world and the second most popular search engine after Google. Inclusion of YouTube in your online marketing strategy is very important compared to other social marketing platform as it owned by Google. Many Google searches now include YouTube video in its results. So, it is important to optimize your videos for YouTube search results as well as Google search results.
This article outlines how to get better ranking for your YouTube videos. Here is the infographic by by Martin Missfeldt on YouTube Ranking Factors.
Select keyword to get better ranking for your YouTube videos
Select keyword based on the search term you want to appear in Google and YouTube search results. In this article, i will use “study mbbs in philippines” as the keyword.
Modify File Name and Meta information of MP4 File
Change your video file (MP4 file) name based on the keyword selected. use hyphen (-) or underscore ( _) to separate words. After changing the file name, you can change the meta data of MP4 file to include your keywords in it.
Change title, subtitle, comments and tags in the file property window. Right click the file to get these details. Give a 5 star rating to your video. You can also add your company URL in the author URL. This gives more credibility to the video uploaded to YouTube.
Place your keyword in the beginning of the Title text. Try to limit to title text to less than 8 words. To add all related keywords don’t use title text, specify it in tags instead.
Try to put lot of information in the description of the video. If there is not much content, at least write 300 words in description. Dont forget to mention keyword at the beginning of the description and mention it three to four times based on the total words in the description. You can also get backlinks to your website from youtube video description. Mention current YouTube video URL, your website URL, related blog URLs, etc
Add as many relevant tags to the video. These tags help your video to get listed in the recommendation side bar. Add at least 10 relevant tags. Apart from adding tags, you need to specify correct category, video location, language and recording date to gain more video authority ranking from Google.
Select most appealing thumbnail
Youtube gives three thumbnail options to choose from. Select the best appealing thumbnail from the list. If none of them is good, then you can alternatively upload your custom thumbnail. Custom thumbnail feature is not enabled by default. You need to go to account settings and verify your account by entering the code sent by them using SMS to your mobile.
YouTube supports adding Annotations to the video. It is highlighted on the video based on the starting time and ending time set. Add at least 10 annotation with related keywords at different duration of the video. Don’t forget to add your company web site URL as one of your annotation. If you have verified your web site, you can also place link in the video at the end.
If you have audio in your video, Google sometimes creates video transcriptions automatically. If it does not create one, you can create one in English. Mention your website URL, blog URL if any and keywords in it.
Add your video to playlist
If you do not have playlist create one playlist and add your uploaded video to the play list. For playlist you can have title, description, tags enriched with your keywords, company web site URL, blog URL.